ETRO Residences Istanbul

In the dynamic heart of Maslak, where the city’s pulse meets the timeless allure of the Bosphorus, a new icon of luxury rises: ETRO Residences Istanbul. This exceptional development does not simply offer a home—it presents a redefinition of luxury, a statement of identity, and a celebration of Italian artistry and Istanbul's cultural soul. With 360° panoramic views, architectural brilliance, and an unmatched location, ETRO Residences Istanbul invites you to step into a world where fashion, design, and lifestyle converge.

The World’s First ETRO-Branded Residence

Founded in 1968 in Milan, ETRO has long been revered as a house of artistic innovation—blending fashion with culture, design with authenticity. Known for its signature prints, tactile richness, and elegant eclecticism, the brand has left a lasting mark on the world of haute couture and interior design. Now, for the very first time, ETRO brings its vision beyond fashion and into the realm of real estate—with its first-ever branded residence project, realized in one of the most inspiring cities on earth: Istanbul.

ETRO Residences Istanbul is more than a luxury development; it is a manifesto of style and cultural dialogue. Infused with the spirit of ETRO’s Milanese heritage and Istanbul’s layered history, the residences represent a new way of living—immersive, artful, and profoundly personal.

A New Pattern of Living: Where Art, Architecture, and Fashion Intertwine

In ETRO Residences Istanbul, every corner reflects the artistic heritage of Italian design and the eclectic vibrancy of Istanbul’s timeless soul. Residences are not merely designed—they are curated. Rich textures, intricate patterns, and sculptural details echo ETRO’s renowned design language, while the overall spatial experience seamlessly blends contemporary architecture with the rhythm of the city.

This is where fashion meets architecture. Each unit is a canvas of lifestyle—where form serves function, and style evokes emotion. From flowing interior layouts to expressive finishes, ETRO Residences Istanbul speaks to those who appreciate refined living with artistic depth.

360° Views that Capture the Spirit of Istanbul

One of the most striking features of ETRO Residences Istanbul is its breathtaking panoramic view of the city and the Bosphorus. From your residence, you can admire the majestic outline of all three Bosphorus bridges, uniting continents and time periods in a single glance.

The sky changes hues over the water; the city buzzes and breathes, reflecting a different mood each hour. These views are not just scenic—they are living, shifting murals, bringing the color, dynamism, and vitality of Istanbul into the soul of your home. Each sunrise and sunset becomes part of your daily ritual, blurring the lines between the indoors and the city's grand stage outside.

Beyond Architecture: A Masterpiece by Dome + Partners

ETRO Residences Istanbul bears the signature of Dome + Partners, one of Turkey’s most respected architectural studios, known for shaping some of Istanbul’s most emblematic landmarks. In this project, they present a vision that goes beyond architectural convention—merging functional elegance with refined aesthetics.

The design prioritizes fluid spatial movement, abundant natural light, and unobstructed visual flow. The interplay of organic textures, precision geometry, and curated finishes results in a building that stands out not through grandeur, but through subtle sophistication. This is not just a place to live—it is a place to be inspired.

Beyond Engineering: Thornton Tomasetti’s Structural Excellence

Engineered by the internationally renowned Thornton Tomasetti—a New York-based leader in structural innovation—ETRO Residences Istanbul integrates advanced construction techniques with uncompromising safety and sustainability standards.

The engineering framework ensures seismic resilience, material optimization, and environmental efficiency, making the project not only beautiful but built to endure. This collaboration brings together global expertise and local context, giving residents peace of mind wrapped in architectural artistry.

Beyond Fashion: ETRO’s Signature in Every Detail

ETRO’s venture into real estate is not a mere brand extension—it is an evolution. The brand's iconic DNA—Paisley motifs, layered textures, and elegant contrast—is woven into the very identity of this residence. From lobby artworks to textile-infused wall details, the signature style of ETRO forms the new visual identity of Istanbul’s most distinguished address.

ETRO Residences Istanbul offers a sensory journey where the brand's famous flair for pattern, color, and craftsmanship transforms everyday living into a curated lifestyle experience. Every surface, curve, and light reflection has been composed like a scene from a fashion editorial—immersive, intentional, and unforgettable.

A Limited Edition of Life

True to ETRO’s fashion roots, this residence project represents exclusivity and individuality. Each unit offers expansive layouts, bespoke material selections, and privacy-enhancing architectural elements. It is an address for those who seek not just a premium home, but a signature lifestyle—a personal expression within a globally recognized aesthetic framework.

This rare balance of urban vitality and private retreat, design innovation and timeless form, positions ETRO Residences Istanbul as not just a new development, but a cultural landmark in the making.