Elegance Tower by DAMAC

Located in the vibrant heart of Downtown Dubai, Elegance Tower by DAMAC Properties is a striking new off-plan residential development that blends architectural brilliance with refined interiors. This 26-storey luxury tower is being built adjacent to Dubai Mall and within view of the iconic Burj Khalifa. Designed in collaboration with famed fashion designer Zuhair Murad, Elegance Tower presents a rare opportunity to experience a lifestyle that combines sophistication, comfort, and convenience in one of the world’s most exciting cities.

Downtown Dubai is the crown jewel of the city—home to world-famous landmarks like the Burj Khalifa, The Dubai Fountain, and Dubai Opera. Elegance Tower enjoys an unbeatable location, placing its residents at the epicenter of retail, leisure, dining, and business. The complex is within walking distance of the Dubai Mall, offering access to hundreds of luxury boutiques, fine dining restaurants, and entertainment venues.

With close proximity to Sheikh Zayed Road and Al Khail Road, as well as a direct link to the Dubai Metro, Elegance Tower ensures seamless connectivity to all corners of the city, including Dubai International Airport (DXB), Business Bay, and Dubai Marina.

Architectural Brilliance and Design by Zuhair Murad

Elegance Tower is the result of a creative collaboration between DAMAC Properties and Zuhair Murad, a world-renowned name in high fashion. This unique partnership has birthed a residential masterpiece that reflects modern glamour and artistic elegance.

From its sleek façade with glass balconies and panoramic windows, to its dazzling interiors that blend white and gold tones, the entire project has been meticulously crafted to leave a lasting impression. Inside, the lobby is adorned with massive chandeliers, black and gold finishes, and mirror accents that exude opulence the moment you enter the building.

Apartment Options and Floor Plans

Elegance Tower offers a limited collection of one- and two-bedroom fully furnished apartments, each curated to the highest standards. Apartment sizes range from 68 square meters (732 sq. ft) to 99 square meters (1,065 sq. ft), providing spacious layouts and practical design for modern living.

Each residence comes with:

• Designer interiors with stylish lighting fixtures and custom furnishings
• Built-in wardrobes for optimal space utilization
• Panoramic floor-to-ceiling windows offering breathtaking city views
• Bathrooms with marble-textured counters, gold fixtures, and illuminated mirrors
• A secret bedroom entrance disguised as a decorative shelf for added privacy and elegance

Whether you're looking for a stylish city home or a luxury investment property, these residences provide a seamless balance between form and function.

World-Class Amenities

Elegance Tower is designed to offer residents a lifestyle that mirrors five-star hospitality. Among the many high-end facilities and features are:

• Infinity-edge swimming pool with panoramic views of Downtown Dubai
• Lagoon-style pool and pool bar on the outdoor terrace
• Fully-equipped gymnasium with state-of-the-art machines
• Landscaped gardens and outdoor recreational areas
• Children’s play zones
• Round-the-clock security and concierge services

The project also includes designated areas for relaxation and entertainment, including lounges, a lobby café, and serene gardens for leisurely walks or social gatherings.

Interiors Inspired by High Fashion

The hallmark of Elegance Tower lies in its interiors. With Zuhair Murad at the helm of the design, each apartment exudes the kind of refinement usually reserved for high couture. Gold-toned chandeliers, designer furniture, and luxe textures come together to create a living environment that feels elegant yet inviting.

Even the smallest details have been considered—from ambient lighting to the flow between rooms—to ensure every corner of your home is a visual and tactile delight. The balcony becomes your personal sky lounge, ideal for enjoying Dubai’s dynamic skyline at night or sipping morning coffee with views of Burj Khalifa, Dubai Fountain, and Downtown Park.

Smart Investment Potential

Elegance Tower is more than just a home—it’s a valuable investment opportunity in Dubai’s thriving real estate market. As of Q2 2025, Downtown Dubai remains one of the top three areas for luxury apartment rentals and capital growth.

• One-bedroom apartment prices start from AED 1.79 million (approx. USD 487,000)
• Two-bedroom apartments start at AED 2.34 million (approx. USD 637,000)
• Rental yield in the area averages at 6.9%, making it an attractive choice for real estate investors
• High resale potential upon completion in 2026

Moreover, the project is located in a freehold zone, allowing foreign nationals to fully own their property and benefit from long-term capital appreciation and rental income.

Convenient Payment Plan

DAMAC Properties offers a buyer-friendly payment structure that allows for flexibility and peace of mind:

• 20% upon booking
• 60% during construction
• 20% upon handover (Q3 2026)

This convenient plan gives buyers ample time to manage finances while watching their property grow in value.

Lifestyle in the Heart of Dubai

Living in Elegance Tower means you’ll always be close to the action. Residents can enjoy:

• Performances at Dubai Opera
• Dinner at Michelin-starred restaurants
• Access to exclusive retail experiences at Fashion Avenue
• Walking paths, cycling tracks, and jogging trails at Burj Park
• Firework displays and fountain shows just minutes away

This unmatched lifestyle is why Elegance Tower appeals not just to investors, but also to professionals, couples, and families seeking to elevate their quality of life.

Why Choose Elegance Tower?

• Exclusive collaboration with Zuhair Murad, offering a uniquely designed residence
• Prime location next to Dubai Mall and Burj Khalifa
• Stunning panoramic views from floor-to-ceiling windows
• Lavish interiors with high-end fittings and finishes
• Fully furnished units ready to move in upon completion
• Resort-style amenities and 24/7 services
• High investment returns and rental yield in Downtown Dubai
• Flexible and buyer-friendly payment plans